Dreaming of launching your own beer brand, but lacking the equipment or know-how to brew it yourself? Good news: it’s entirely possible to create a beer brand without owning a brewery.

However, you do need:

• The right beer marketing
• The right contract brewery

Step 1: Define Your Brand Identity & Brand Platform

Before diving into recipes or production, it’s essential to clarify the identity of your existing or future beer brand. What makes you unique in the craft beer market? What core values will your future beer brand embody?

We’re talking about your brand platform: a key document that defines your vision, mission, values, and customer promises. It serves as a strategic compass to guide your decisions and communication, ensuring your beer project remains true to your convictions.

Ask yourself the right questions: What is the soul of your brand? Who is your target audience for this new beer project? What messages and promises will you communicate? These answers are crucial for defining a clear positioning and creating a consistent and engaging story for your beer brand.

This reflection will then be translated into your brand message and visual identity. A strong logo, coherent visual guidelines, and impactful label designs are the most direct ways to convey your beer’s identity to the public.

Step 2: Choose the Right Contract Brewery

Using a contract brewery means opting for a flexible strategy and securing the right production volume. Not all contract breweries offer the same services or production conditions. Some, like BCB, specialise in flexible volumes (from 12hL to 500hL or more).

With BCB, you’ll have a reliable technical and human partner who can understand your vision and turn it into a beer that perfectly matches your brand.

Step 3: Select or Develop Your Recipe (Template vs. Bespoke)

Producing your custom beer is the key step in bringing your project to life. You have two options:

• Choose an existing recipe: At BCB, we offer ready-to-brew beer recipes (blonde, IPA, Tripel, and even alcohol-free beers!), helping to accelerate your beer launch.
• Develop a unique recipe: We can support you in creating a bespoke beer recipe, perfectly aligned with your brand identity and your target market’s expectations.

When working with a contract brewery like BCB, you don’t need to invest in equipment. Once your recipe is validated, we handle the brewing, bottling or kegging (mixed options available), labelling, and storage. You’ll receive a finished product, ready to be sold under your beer brand.

Flexibility, quality, and quantity: BCB’s key advantages for your custom beer
Flexibility should be one of the main benefits of working with a contract brewery. With BCB, you can adjust your volumes to suit your needs.
We offer brews from 12hL to 500hL or more, ensuring the right quantity for your project.

With our human and transparent expertise, we help you turn your idea into a high-quality, tailor-made craft beer, produced to the exact volume you require.