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The Rise of Dry February in Belgium

This campaign, which encourages people to abstain from alcohol for a month in February, has had an interesting side effect: the exponential growth of the non-alcoholic beer market.

The Evolution of Non-Alcoholic Beer in Belgium

While non-alcoholic beer was often dismissed as a bland alternative in the past, it has undergone a true revolution in recent years. Both traditional breweries and contract breweries have played an important role in this. Contract breweries have been particularly important because they can flexibly respond to new trends and produce smaller volumes for brands wanting to explore the non-alcoholic market.

 

Modern Brewing Techniques

The biggest breakthrough came with new brewing techniques such as:

  • Vacuum distillation at low temperatures, which better preserves the original beer taste
  • Stopped fermentation, where the fermentation process is interrupted before alcohol is formed
  • Specific yeast strains that produce less alcohol

Contract breweries have played a pioneering role here through their flexibility in production and ability to offer different techniques to their customers.

 

The Result

These innovations have led to non-alcoholic beers that increasingly match the taste of traditional beer. We’re seeing more and more brands launching their own non-alcoholic variants through contract breweries. This has resulted in a diverse market with plenty of choice for consumers.

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